If You Aren’t Building Your Bridges, Who Is?

Posted on 11. Jan, 2010 by in Prima Communications Blog, Writing & Marketing

Pie is yummy.

Pie is yummy.

I was at a small deli/bakery when the owner overheard me mention our blog. It went something like this:

Me: Blog blog blog.

Owner: You have a blog?

Me: *sniff* That’s right.

Owner: Can you post a positive review of my restaurant? We have a website, but if you Google our name the first link that comes up is a bad review. We must change this!

I wasn’t sure what to say. First of all, me putting a positive review up might not budge the bad one, regardless of my widely respected taste in delis and bakeries.

Second, if she has a website, why not address the review there?

  • Invite the poster back for another piece of pie.
  • Add enough happy customer reviews to tip the balance.
  • And sure, ask other folks to post positive reviews on their sites, as long as they’re genuine.

Whatever you do, don’t let someone else build the bridge between you and your customers. They can do whatever they want with that bridge; burn it, park Hummers sideways on it, even put trolls underneath it.

What have you done so far this year to build your bridges?