Should I put video on my website?

Posted on 09. Jan, 2009 by in FAQs, Prima Communications Blog

It depends. While pictures are generally worth a thousand words and video worth even more, you need to consider things such as:

  • Does your typical customer have the hardware, software, and corporate policies to appropriately play video? Not everyone has the bandwidth or hardware to do your video justice…assuming their company allows downloads.
  • If so, will the video you offer enhance your company’s image? Anyone can shoot digital video these days, but not everyone can use it to produce the quality image you want to project. (Prima can!)
  • Do you have the right spokespeople, properly dressed? Everyone wants to be a movie star, but sometimes your employees don’t project the charisma and enthusiasm you want a worldwide viewership to see, and it may be better to use actors. Also consider their appearance. Because you want your video to have a life of 2-3 years, avoid trendy items or things that go in and out of style (like skinny ties).
  • If you elect to use video, be aware of subliminal messages. We’ve seen installation videos where the technicians weren’t wearing required safety equipment—that can set you up for some expensive liability lawsuits and/or fines.

There are lots of considerations that clarify when and how to use video. Prima can help you analyze its benefits, and we can also produce the message if that is the best way to connect with your customers.

Do I need a website?

Posted on 09. Jan, 2009 by in FAQs, Graphic Design & Other Cool Stuff, Prima Communications Blog

Yes. Unless you already have all the customers and employees you’ll ever need, and your communications with them are flawless.

Not only do potential customers expect to find you on the Internet, for many, that’s the only place they look.

And, a website can be so much more than a marketing tool—it may also be a private, internal communications center for benefits information, expense reports, and collaboration.

Contact Prima to learn more about unleashing the power of a website to benefit your organization and connect with customers.

What’s behind the motto “Whatever It Takes”?

Posted on 09. Jan, 2009 by in FAQs, Prima Communications Blog

We selected that company motto to convey our intense customer-service focus, and it guides our service offerings.

For example, if a company needs validation documents, they may also need a documentation-management system, equipment manuals captured electronically, protocols executed, procedures and training developed, and / or the project managed. We handle all aspects, doing Whatever It Takes to validate the process, product, equipment, or facility. While there’s certainly no job too big, there’s also no job too small. We’ve assembled manuals, hand-addressed mailings for increased readership, organized meetings to train organizations on document control…and then taught the course. For our clients—and our employees—we strive to do Whatever It Takes.

“Lean” documentation—is this just another productivity flash in the pan?

Posted on 09. Jan, 2009 by in FAQs, Prima Communications Blog

We’re huge advocates of lean documentation—where it makes sense. And it makes sense for most applications, though it may take various forms. Sometimes lean means highly pictorial documentation; sometimes it means reducing the number of documents that support a process from 20 to maybe 6; sometimes it means posters on the wall or job aids attached to the machine.

Lean documentation—in whatever form works for you—is one of our specialties.

We’re making a product that is governed by the FDA. What’s your experience with what they need?

Posted on 09. Jan, 2009 by in FAQs, Prima Communications Blog

Prima has been working in FDA-regulated environments for nearly two decades. While the terminology related to validation of equipment and processes has changed over the years, the underlying reasons have not. Whether it is validation, commissioning, qualification, or some other related requirement, we’ve done it.

Our experience runs the gamut of working with the largest pharmaceutical companies in the world to supporting small, early-stage companies. Our roles have ranged from strictly producing the necessary documents to documenting and assisting in protocol execution. For tasks that require engineering, we partner with established engineering companies to get the job done.

Of course, meeting FDA requirements is not limited to validation efforts. Procedures, work instructions, and other related documentation—along with document control systems—are also needed. Again, Prima has the experience.

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