Can You Write a Lick?

Posted on 07. Jul, 2009 by in Documentation & Training, Prima Communications Blog, Writing & Marketing

People judge you by the way you write. Whether fair or not, that is true.

For example, I have an interest in woodworking and have done some reading online, including blogs and shorter pieces where readers offer responses. I recall one particularly egregious response to a tool review. The author had some strong opinions, perhaps legitimate, but so poorly stated, with even the simplest words misspelled, that I couldn’t read it. His opinion was instantly downgraded, if not discounted altogether because of his inability to write.

Let’s imagine that this person has good woodworking skills and is trying to make a living running a woodworking business. In our tough economic times, he decides to start a website to attract enough customers to stay afloat. If he writes the text, do you suppose the site will help or hurt his business?

Consider your own business communications. How much information do you have out there, electronic or in print, and how good is it? Is it helping you? As much as it could? Remember that people judge you by the way you write, and because of that, it’s important to double- and triple-check your work.

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